The second World Internet Project survey carried out last in New Zealand year shows that 83% of new Zealanders now use internet as compared to 78% in 2007 . Transition of 6% internet users to non-users was noticed, the reason in general being futility and lack of interest among 40% non users.
Registering a growth in broadband users, 83% of the internet users at home now have non-dial up connection as against 66% in 2007.
Having compared the data for increased broadband users in different income brackets, it was found that the high income household reported higher growth as expected but for households earning less than $25,000 a year, more than 80% use broadband whereas in the next income bracket($25,000 to $39,000), it was less than 70%.
With 6% of the surveyed population using internet between one to four hours in a week on mobile, the mobile internet is yet to show a sparkling growth.
Social networking sites such as Facebook and Bebo enjoyed a double edge growth with the percentage reaching 50% from 28% in 2007. The users said that this increase hasn’t led to decrease in other modes of contact except for face-to face contact from ever since they started the use of internet.
The internet users when asked about the source of authentic information confirmed their fear of stereo typed media and considered internet to be the largest source with 65% voting for it slightly above the newspaper and television users.
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But when we talk about entertainment, Television,being the choice of 56% surveyed population, is still the leader of all entertainment providers and internet rated by only 35% as a source of entertainment.
Institute of Culture, Discourse & Communication AUT University coordinated the above WIP study and has planned to compare the data for 2009 with other WIP participating countries.
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